Combining UX and business goals

Hey there! I am Yang Lin, a UX Designer, whom conducts user research, creates wireframes, prototypes, and collaborates to craft intuitive digital experiences.

During my undergraduate days, I took a marketing module, in which I created surveys to understand more about users, and researched about the competitors of an existing product. Never would I have imagined how those skills I picked up are relevant in UX as well.

Outside of design, I love travelling (the first image on the right of this block of text was taken at Norway at a bus stop, the scond image and the third image, was taken in one part of the Silk Road in China), listening to music (my favourite song is The Climb, by Miley Cyrus, and the lyrics that strikes a chord in me is “ the struggles I’m facing, the chances I’m taking sometimes might knock me down, but no, I’m not breaking”) and being surronded by dogs (the brown dog, is Brownie, my minature poodle).